From Support to Core Business: How Deep Digitalisation Transformed Parking Operations, Audits, and Results

This session presents a real-world case study from Estacenter Parking, one of the largest parking operators in Brazil, operating a large, multi-site network across multiple cities.

In this context, technology was deliberately repositioned from a traditional support function to the core of the business strategy, becoming a key driver of operational performance, governance, and scalability.

Facing challenges related to operational inefficiency, manual processes, audit gaps, and limited visibility across a geographically distributed network, we designed and implemented an integrated digital ecosystem combining IoT, automation, data platforms, and AI-driven analytics.

A central pillar of this transformation was the creation of a Central Operational Control Center (CCO), consolidating real-time visibility and control over the entire parking network. By centralizing smart access systems, live operational data, automated auditing, and exception management, the CCO enabled consistent processes, faster decision-making, and higher levels of compliance across all locations.

The talk will explore how smart access systems, real-time data collection, centralized operational control, and automated auditing fundamentally changed day-to-day parking operations. As a result, the company achieved measurable improvements in operational efficiency, financial control, fraud reduction, scalability, and customer experience.

Rather than focusing on products, this session shares practical architecture decisions, governance models, lessons learned, and performance outcomes, offering transferable insights for operators, cities, and mobility stakeholders looking to scale digital parking operations.