Parking for Humans: How Persona-Driven Design Shapes the Future of Mobility Platforms, AI, and Smart Hardware

Parking systems are often designed around technology, regulations, or infrastructure constraints rather than the people who use and operate them. This technology-first approach frequently leads to complex operations, fragmented user experiences, and slow adoption of innovation.

This session introduces persona-driven design as a practical framework for rethinking parking and mobility systems from a human perspective. By starting with the needs, constraints, and behaviors of key personas—such as drivers, operators, technicians, installers, property owners, and city managers—it becomes possible to make clearer decisions about processes, digital tools, hardware, and automation.

The presentation explores how different personas naturally lead to different design choices: intuitive and inclusive journeys for drivers, operational efficiency and decision support for operators, simplified maintenance for technical teams, and scalable, cost-effective architectures for owners and cities. Rather than focusing on specific solutions, the session shares transferable principles, design patterns, and lessons learned from real-world transformation initiatives across diverse parking environments.
Attendees will leave with a structured, human-centric approach they can apply to their own parking or mobility projects—regardless of technology stack or vendor.

Speaker

George Morosan

Chief Product & Technology Officer

• 10:05
• Adres

Sessions by George